An active wear brand that represents all aspects of a fit lifestyle, symbolizing change and never ending evolution. Alter believes in the power and commitment needed to change one’s life and choose a healthy, active lifestyle. Aspiring to give people who make that choice the push and inspiration they need.
To bring Alter’s brand to life, we created their most essential element; full corporate identity and brand guidelines.
Including their logo, color systems, typography, stationary design, giveaways design, and variations.
