GLC is considered the largest paint manufacturers in Middle East and Africa region, and their employee base is over 1,500 highly qualified professionals.
We wanted to create a bond between that huge base of professional painters. In doing so, we established customer loyalty and a direct, emotional connection between the brand and its users, positioning GLC as a friendly, yet efficient paint supplier.
To do so, we created اسطوات جي ال سي a FB group with its own unique logo, identity and personality, and an illustrated character that reflects the GLC spirit. Gathering all painters and offering them a specialized platform where they can share stories, experiences, and tips or inquires about latest GLC products and announcements.
