BRAND | LOGO BRIEF FORM

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Full Name
Company
Phone NumberValid Number
Website
Who is responsable for approving designs?
BRAND INFORMATION
What is the exact wording to be used on your logo?
What are we branding?Check all that apply
What is your product or service?
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What's your business about?This is just a short statement to tell us about the business idea: when you started, what you stand or and where you see your business in the future.
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YOUR TARGET MARKET
WHO ARE YOUR CLIENTS/CUSTOMERS?
A. Business to BusinessThe type, size, geographic area and likely decision makers of the business.
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B. Consumers / General Public?The age, sex, status, interests and values of the consumer.
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THE COMPETITION
Who are your competitors?Please include www addresses if possible
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Now tell us how you will outflank the competition?What makes your product or service different, what's your unique selling point?
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BRAND CHARACTERISTICS
CharacteristicsYour logo should project those values and characteristics which you would like people to associate with the product/service you offer.
Any other characteristics?
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Should your product appear to be:Check all that apply
Other? Please indicate
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LIKELY USES
What else do you need assistance with?I would like to receive a quotation on:
AND LASTLY
Is there anything in place which we should be aware of?For example:
Identity of parent company/authority
Colours of existing vans, uniforms, interior design schemes
Existing website or format of shop signs.
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Are there any identities you admire which have some relevance to your own product/service?
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Are there any colours you would like to use?Please specify which colours
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Are there any colours you would like to avoid?Please specify any colours you to not wish to use.
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Any deadlines coming up?Please specify if you have particular date your project needs to be completed by
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Is there other useful information you would like to let us know about?
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