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Do marketers have brains?

(The relationship between Aristotle and marketing)
In his article, Levitt showed that the failure of marketers to define the scope of their companies’ work leads to their decline and sometimes…to their complete collapse. He also sets us a question to ask ourselves whenever we sense our marketing nearsighted focus:

What business are we in?
This question can rid us of this ‘myopia’ because it frees us from the constraints of daily productivity. Ask yourself, how will you think about the company’s evolution during the next five years while you are busy with the results of Facebook ads, designing the new website, and forming quarterly performance reports?!
When your mind is free from everyday preoccupations, you can think of strategic matters, which by their nature tend to be abstract and thoughtful, as if they were philosophy.
In terms of philosophy, do you know that some describe Aristotle as the first marketer? It’s my point-blank opinion as well.
The man was a philosopher who mastered the arts of language and logic. But most importantly, he was able to understand the audience he was addressing and accordingly had a great ability to persuade.

Aristotle divided the stages of persuasion into three:

● Ethos.
● Pathos.
● Logos.
He believed that it’s crucial to highlight the principles that will raise the status of your business to the audience, and then use emotion and logical reasoning to acquire their hearts and minds.
The philosopher Mortimer Adler followed the above-mentioned method to sell a huge number of The Great Books of The Western World. He achieved a conversion rate of 25%!
Moreover, Andy Malson praises this method in his book {Persuasive Copywriting}, explaining how the modern marketer can use it.
What is remarkable about Aristotle and his marketing relationship is that he used to perform the basic stages of marketing: analyzing the situation, getting to know the audiences well, and then communicating in the best suitable way for each of them.
You should be able now to see and acknowledge the substantial bond between marketing and philosophy.
If you thought that philosophy is not part of marketing, think with an impartial viewpoint and consider the most successful companies and you’ll see that behind their success is a deep philosophy upon which the entire company builds all its activities.
Every successful company spends most of its time creating its own internal culture to help its employees and partners succeed. Each of these companies states its own vision regarding the entire business.
“That’s our way of doing this and that.” “This is what we believe in, and that is our position on this.” Behind every successful company are fine minds. Marketing is the department that needs deep thinking and philosophy the most.
To test this idea, you can simply make a list of marketer authors you follow and then ask yourself; “Why do I follow them?” You’ll discover that you follow them because they let you know what’s their vision and purpose.
Do you read Kotler because he tells you how to reduce the cost of social media ads?
Or read to Seth Godin because he gives you free email marketing templates?
Of course not!

The relationship between marketing and number 3

Marketing answers 3 basic questions:

1- Where are we now?
2- Where do we want to be?
3- How do we get there?

Marketing also has 3 main stages:
1- Situation analysis
2- Develop a strategy
3- Choosing the right tactic to achieve the strategy

More 3 to come. In marketing, we also have STP which stands for segmentation, targeting, and positioning. This trilogy is the beating heart of the marketing plan. Usually, the segmentation and targeting phases take place before engaging in any strategic work. Then, positioning can be applied.
So, there are a lot of triples in marketing.

This indicates – although not certain –that marketing thinking goes through 3 stages:
1- Correct analysis and understanding of reality
2- Choosing the best destination based on our vision of reality
3- Reach that destination using the right tactic

What is interesting about what was mentioned is that the first two stages require patience and deep thought to achieve the best possible results. However, most companies are looking for someone to achieve only number 3: a mixture of marketing tactics that has nothing to do with the company’s vision – if any was found- nor its goals or its position in the market in which it competes.

Therefore, we can read 90% of marketing job ads like this:
“We are looking for an online marketer who can attract many customers from various marketing channels. Which clients? We don’t know. But who cares! We hire you to help us attract thousands of them. We also do not know our position in the market nor how competitive we are compared to others. You may not like this. But we’re sure you’d like the following;
Flexible working hours
FIFA 22 tournament every month
Very competitive salaries
Great staff

Apply now and join us on our journey to a place we don’t know. We hope you have a pleasant trip!”

Choose one photo only
Watch out! Templates are Poisoned!

The marketer may feel the need for a clear strategy. But he doesn’t know how to work on one. So, what does he do? He searches online: “Free Marketing Strategy Template” and then fills in the template proud of himself and that, unlike other marketers, he worked out a strategy before he implemented the tactic.

Unfortunately, it is not that easy. Marketing strategy is not empty boxes in a template that we fill out. Rather, they are actions that the marketer chooses to carry out by the company because he believes that these actions will bring the company the aspired success and gain.

And those choices are not exam answers. There is no right or wrong answer in strategy making. But there is an appropriate choice for the company’s vision, purpose, and capabilities. So that the marketer can do so, he must have some characteristics.

Mark Ritson, a brand consultant and former marketing professor in Australia and Britain, has chosen 12 qualities that a good marketer should have:
● Empathy
● Curiosity
● Big picture
● Comfort with imprecision
● Making time
● Thinking long-term
● Short-time money maker
● Choicefulness
● Simplifying things
● Managing creativity
● Rule breaking
● Learning and adapting

These qualities will be reflected in your work on any strategy. Starting with your analysis of the external reality and your understanding of the circumstances of your clients and your company, and through choosing long-term and short-term goals and simplifying your strategy for others.

As you now know marketing is broader than we thought. There are different influencers as well than the ones we follow. If you take all your information from Neil Patel and HubSpot, you are doing yourself a disservice.

Let me tell you about 10 people who influenced me in the past years. You can follow them as a starting point, and then try to read for more and more marketing scientists:
Mark Ritson
Byron Sharp
Jenni Romaniuk
Tom Roach
Les Bennett
Grace Kate
Roger Martin
James Hankins
GB Castle
Colin Lewis

From my perspective, the most important solution to marketing problems is to change and develop our minds. You know you’re on the right path when you begin to understand marketing in its full image. Rather, I would argue that this is the first step on your way to providing highly professional marketing services.

Live Streaming & Video-based Content

According to research, the live streaming industry is expected to climb from
$70 billion in 2021 to almost $224 billion in 2028! Also, did you know that nearly 63% of people ages 18–34 watch live streaming content on a regular basis according to Statista?
Video content is crucial for your marketing and social media in particular whether it is live or not, it is a must have! From TikToks to Instagram reels, short videos are trending and proven to have an incredible effect on engagement and brand awareness especially amongst millennials and Gen Z. Moreover, if video content is paired with influencer marketing that can have crazy results on your business sales.

2.User Generated Content

User generated content (UGC) is any form of content created and shared by the consumers based on their experiences, opinions, ideas, or feedback. User-generated content include but are not limited to customer

reviews, testimonials, social media posts, blog posts and others. UGC is the new word-of-mouth marketing. This content is original and can have a great influence on your business whether it is saying something positive or negative about your brand. You need to keep an open eye on your customers’ conversations and feedback on social media.
This can boost trust, authenticity and of course sales. People trust what other people say so you have to try to keep your people saying positive things about your brand.

3.User experience across devices

Well, slow websites or hard applications interfaces can be a real deal breaker with your customers!
So, yes, user experience, or UX is crucial. With everything in the world happening at great speed and ease, customers are waiting for a super easy experience and fast solutions for their problems. If you are not serving this, you will definitely be behind. Good website and app designs can encourage potential and existing customers to be loyal ones!
Remember this, your website (and/or app) is your most valuable marketing asset.
What you need to do is keep your layout simple and your landing page uncomplicated, and have an easy-to-use navigation. Use your brand colors, use appealing visuals and video content.
Most importantly, make sure your web/app design is responsive, meaning it is mobile-friendly. Everyone is checking things now on their phone.

4.Voice Search Optimization

Some years ago, it was purely science fiction to talk to robot assistants daily. Now you can ask Siri or Alexa whatever and they answer instantly. Moreover, voice search is now a very important search engine optimization (SEO) tool. It is a set of SEO techniques that can help you get your content to appear in voice search results. It is all about answering common verbal queries in your content so that you can get your page to appear to users in the voice search results. This can help ease your users experience and can help you promote a good image for your brand and it surely gives you an edge on your competitors.

5.Interactive Content

Some fun can never go wrong! Because who doesn’t love to have fun anyways?
This is surely a great way of getting way more attention and letting people have an emotional connection with your brand. Interactive content is all about a dynamic, two-way experience. Get your customers involved with your brand, let them have fun, let them laugh, engage them, don’t always let them feel like you are trying to sell something for them. Instead offer them events, games, quizzes, interactive videos and more. You can even provide information about your brand through memes!
This will surely lead to a higher engagement rate, and it can help you gather more data about your consumers which can be super beneficial for you later on. Also, this can improve your brand loyalty by spreading a good word-of-mouth.

Following these trends can help you stay ahead of your competition in the market by having your customers happy and satisfied. Also, you’ve got to keep in mind that the marketing field is changing drastically and you have to always be
up-to-date. Listen to what your customers are saying on all social media and keep an eye for what you can amend to provide better services and products.

Remark is here to let you know the newest trends and help you get the best results from your marketing activities.

Marketing companies have contributed significantly to the growth of e-commerce in Egypt, exceeding 100 billion pounds in 2021. With the continued role of these companies, this type of trade will reach $1.2 trillion globally by 2025.

In Egypt, e-commerce volume has also grown significantly since the beginning of the coronavirus crisis, totaling about $25 billion. Credit card purchases and prepayments jumped from $3.6 billion to $4.9 billion last year, which were made only through online platforms and prepaid other than cash payments after receipt.

Why is Egypt second in the Middle East?

In 2021, Egypt’s e-commerce reached $4.9 billion following the coronavirus crisis. Before the pandemic, the volume of online goods trading was $3.6 billion. Egypt ranks second in terms of the volume and value of e-commerce in North Africa and the Middle East.
For several reasons, e-shops have become the first and most reliable business window:
The importance of e-commerce is to keep pace with technology breakthroughs and create new business opportunities for you to improve your product and keep your customers keen on it which will drive up the profitable return on your investment.

E-commerce can help you through the following;
1-Reach new local and global markets, Imagine the following;

If the latest Apple phone pops up right now and you want to buy it, and when you asked for it in your country, you were told that the phone’s going to arrive in a month, what would you do?
You only have two options: you’ll wait for a month or buy it online through Amazon or Souq, and the second one is the closest to you!
The e-Store allows you to offer your products in new markets whether it’s local or global, not restricted by a certain age group, or limited by being in a certain place, you can pump your products all over the world at any time!

2-Easy to find, view, and access

The e-Store allows you to easily access your services and products and makes it easy to view your products better and more attractive to every customer, making it easier to sell your products.

3-Save time and effort

E-shops save a lot of time and effort for the user, the user can purchase any product or service at any time without looking at work schedules, unlike traditional stores that are limited by specific work schedules to which it is committed.

4-More comfortable and secure means of payment

The e-Store lets you pay more efficiently in more than one way (credit cards, various bank accounts), making it easier for your customers to purchase!

5-Buying from anywhere around the world

One of the advantages of an e-store is that it allows the user to buy or sell from any area in the world, making it a very small room, but the store has to have delivery access to the country where the user is, and some stores allow the customer to book a product or a commodity, and also notify the users of any product available so they can buy it.

6-Easy access to your customers

Multiple e-shopping sites have delivered advanced tools and algorithms that can easily and quickly reach users through personalized advertising of needed goods, increasing demand and increasing store sales and profitability.

7-Learn about what consumers think about your products.

Part of the properties of a store is to show what’s called a “user or visitor review,” whereby the customer assesses the product they purchased through the store, as well as the level of service provided by site managers, which effectively influences the visitor’s shopping process through the store because you’re tracking feedback and working on continuous development.

8-Anticipate your business needs

With the customer’s purchase history within the e-Store, and based on the latest technology on which the AI system relies, the Store can offer some suggestions for certain types of goods that the customer accepts and constantly buys.

All of these reasons and more help you make the right decision to own your e-shop to offer all of your services and easily access your customers without restrictions.

All you have to do is start making the right decision to build your electronic store through us and it’ll be ready in a few minutes.

Leave a comment, question, or experience that you would like to share with us.

Transitioning from the Beach to the Office

Returning from a much needed Eid vacation in the North Coast or any of Egypt’s coasts can be quite a shift, especially for young professionals. As you leave behind the laid-back Sahel lifestyle and step back into the fast-paced work environment, here are some practical tips to help you quickly adapt and make a smooth transition, particularly in the marketing agency world.

1- Embrace the Coffee Culture:

Leisurely sipping on refreshing beverages is a common sight on any beach. However, as you transition back to the office, it’s time to embrace the coffee culture that fuels productivity in the workplace. Say goodbye to the beachside drinks and say hello to the energizing aroma of freshly brewed coffee.

2- Re-establish a Routine:

During your vacation, routines may have taken a backseat. Now is the time to re-establish a consistent routine that aligns with your work schedule. Set your alarm, plan your daily tasks, and create a structured plan to optimize your productivity. A well-defined routine will help you regain your work rhythm effectively.

3- Shift Gears from Flip-Flops to Power Walks:

We get it, walking on the sandy shores of the North Coast is a far cry from navigating the office hallways. As you transition back, remember to bring that confident stride with you. Walk with purpose, embracing the newfound energy from your time in the sun. And as you navigate the office hallways, carry yourself with a newfound confidence that comes from your sun-kissed tan.

4- Maintain the Vacation State of Mind:

While it’s time to focus on work, don’t completely let go of that vacation state of mind. Channel your beach-induced relaxation by creating a soothing workspace. Add a touch of coastal inspiration, like a small seashell or a photo of a serene beach, to remind yourself of those blissful moments.

In the end, remember that a beach getaway is is just a weekend away. Keep that in mind as you face the workweek ahead. Stay motivated and look forward to the weekend when you can unwind and soak up the sun.

we wish you to enjoy all of those trips and let us know which one of them you love it! We’re here to help .

If you’re reading this, it’s not too late.

The world of marketing is evolving at a staggering pace, and the opportunities it presents are simply remarkable. Today, we explore an exciting prediction that holds immense potential for both Egyptian marketing agencies and European/American companies: the rise of global collaborations in digital and social media marketing.
In this fast-paced era, businesses of all sizes recognize the vital role that digital marketing plays in their success. As European and American companies seek to expand their reach and engage with diverse markets, they should start turning their attention to emerging powerhouses such as Egypt. Why? The answer lies in a compelling combination of high-quality work and cost-effectiveness.

Enter Remark Advertising Agency, an AI-enabled Digital marketing agency keen to delivering exceptional results. We see an opportunity that all agencies must grasp, enabling European and American companies to tap into the wealth of talent and creativity in Egypt. The advantages are two-fold: the remarkable quality of work and the financial benefits reaped by both sides.

By embracing this incredible opportunity, European and American companies gain access to a fresh perspective on content creation and marketing strategies. The fusion of cultures and ideas yields a vibrant blend that sets them apart in a saturated market. Think about the possibilities when the European flair for innovation intertwines with the Egyptian knack for creativity and out-of-the-box thinking.

The cost-effectiveness of partnering with Egyptian agencies cannot be overlooked. In an era where the Egyptian Pound has a favorable exchange rate, making it advantageous for international companies and where every marketing dollar counts, collaborating with Remark Advertising and other Egyptian agencies allows companies to allocate their resources strategically. This, in turn, paves the way for more ambitious marketing campaigns, improved brand visibility, and ultimately, greater ROI.

Our opinion? Don’t let this prediction slip through your fingers. Embrace the boundless future of digital marketing and seize the opportunity that lies before you. Witness the remarkable growth that comes from uniting diverse talents, fresh perspectives, and unwavering ambition.

The stage is set, the partnerships are waiting to be forged, and the future is brighter than ever. Are you ready to embrace the global collaborative revolution in digital marketing?

we wish you to enjoy all of those trips and let us know which one of them you love it! We’re here to help .

 Advertising and Marketing

1.Live Streaming & Video-based Content

According to research, the live streaming industry is expected to climb from
$70 billion in 2021 to almost $224 billion in 2028! Also, did you know that nearly 63% of people ages 18–34 watch live streaming content on a regular basis according to Statista?

Video content is crucial for your marketing and social media in particular whether it is live or not, it is a must have! From TikToks to Instagram reels, short videos are trending and proven to have an incredible effect on engagement and brand awareness especially amongst millennials and Gen Z. Moreover, if video content is paired with influencer marketing that can have crazy results on your business sales.

2.User Generated Content

User generated content (UGC) is any form of content created and shared by the consumers based on their experiences, opinions, ideas, or feedback. User-generated content include but are not limited to customer

reviews, testimonials, social media posts, blog posts and others. UGC is the new word-of-mouth marketing. This content is original and can have a great influence on your business whether it is saying something positive or negative about your brand. You need to keep an open eye on your customers’ conversations and feedback on social media.
This can boost trust, authenticity and of course sales. People trust what other people say so you have to try to keep your people saying positive things about your brand.

3.User experience across devices

Well, slow websites or hard applications interfaces can be a real deal breaker with your customers!
So, yes, user experience, or UX is crucial. With everything in the world happening at great speed and ease, customers are waiting for a super easy experience and fast solutions for their problems. If you are not serving this, you will definitely be behind. Good website and app designs can encourage potential and existing customers to be loyal ones!
Remember this, your website (and/or app) is your most valuable marketing asset.
What you need to do is keep your layout simple and your landing page uncomplicated, and have an easy-to-use navigation. Use your brand colors, use appealing visuals and video content.
Most importantly, make sure your web/app design is responsive, meaning it is mobile-friendly. Everyone is checking things now on their phone.

4.Voice Search Optimization

Some years ago, it was purely science fiction to talk to robot assistants daily. Now you can ask Siri or Alexa whatever and they answer instantly. Moreover, voice search is now a very important search engine optimization (SEO) tool. It is a set of SEO techniques that can help you get your content to appear in voice search results. It is all about answering common verbal queries in your content so that you can get your page to appear to users in the voice search results. This can help ease your users experience and can help you promote a good image for your brand and it surely gives you an edge on your competitors.

5.Interactive Content

Some fun can never go wrong! Because who doesn’t love to have fun anyways?
This is surely a great way of getting way more attention and letting people have an emotional connection with your brand. Interactive content is all about a dynamic, two-way experience. Get your customers involved with your brand, let them have fun, let them laugh, engage them, don’t always let them feel like you are trying to sell something for them. Instead offer them events, games, quizzes, interactive videos and more. You can even provide information about your brand through memes!
This will surely lead to a higher engagement rate, and it can help you gather more data about your consumers which can be super beneficial for you later on. Also, this can improve your brand loyalty by spreading a good word-of-mouth.

Following these trends can help you stay ahead of your competition in the market by having your customers happy and satisfied. Also, you’ve got to keep in mind that the marketing field is changing drastically and you have to always be
up-to-date. Listen to what your customers are saying on all social media and keep an eye for what you can amend to provide better services and products.

Remark is here to let you know the newest trends and help you get the best results from your marketing activities.

4. Measure your results consistently

One of the most important things that will enable you to evolve rapidly and that you have to do as a marketer is to measure your results.

By measuring your performance, you can determine what works and what doesn’t. This helps you focus on strategies that will yield the best returns. Plus, it allows you to quickly reset your plans or pivot when needed, and then you’ll always stay ahead of the curve.

5. Create an actionable plan

Whenever you make marketing decisions for the new year, it’s important to create a workable plan. Many people set ambitious goals they’ve never actually met or come up with specific steps to implement. To make sure your decisions will turn into reality, create a detailed action plan that outlines each step along the way from start to finish. This will give you something to go back to when you need motivation or guidance throughout the year.

Despite the divergence in human beings, their thoughts, and civilizations, most human civilizations saw in January a new beginning that prepares them for what will come in the upcoming months, compensating for all the hardships they have been through, and increasing their success, stability, and prosperity.

Individuals usually tend to divide their lives as if it were a drama series or a movie, so they get excited about the New Year to start quitting smoking, exercising sports, or other actions they can start at any time.

Thus, every year, humans used to make promises to change themselves and seek happiness and stability, until it became a traditional custom that transcended cultural, religious, and geographical boundaries.

Why is it important to draw up new year’s plans?

Looking at the date of the first month of each year, one can only observe that it seems a very appropriate time to start over, advance our ambitions, and change habits that we don’t want to have in our lives anymore.

In other words, beginnings provide a powerful psychological motivation for individuals to begin to achieve important goals and develop new plans, by passing past mistakes and obstacles, and being ready to bear more responsibility for the decisions they intend to make, known as the Fresh-Start Effect, which is the impulse of individuals to make decisions and plans after an important event or history.

And in light of the economic crises weighing on everyone equally, the importance of new year plans has crystallized.

Let`s partake in a marketer`s view of our world, preparing together and putting before us some decisions that will certainly make 2023 a better year!

The start of the new year is always an exciting time of possibilities —

So why don`t we take advantage of this by setting some goals for ourselves as marketers?

Whether you’re an experienced professional or just starting out, there are a lot of creative ways to make your marketing more effective this year.

Set goals to suit changes

The most important step in a successful marketing campaign is to set clear goals and follow up on progress towards those goals by creating more than one plan to accommodate any changes that may occur in the market following any economic changes.

Because without understanding what you want to achieve and adapting to what’s happening around you, you’re not going to be able to measure success or make meaningful changes.

To get the most out of your marketing in 2023, set SMART goals for yourself and be flexible at a regular rhythm so you can adjust the path if needed.

1. Create smart content that is close to your audience Content marketing is one of the most powerful tools in a marketing entity’s toolkit, but it is only effective if it resonates with and has a profound impact on your audience.

Make sure all of your content is attractive and engaging, and think of ways you can stand out from other marketers in your industry to impress and surprise your customer.

High-quality content helps build trust with customers and improve your online presence — both are essential in today’s competitive landscape.

Take your time researching and getting to know better the target population this year – what do they like? What do they need? How do you use content to meet those needs? Once you understand whom you’re talking to, create content that directly addresses them and their needs

Then you’ll simply get to your destination!

2. Stay Informed

The rhythm of the digital landscape is very fast – if you’re not constantly aware of marketing indicators and news, you’ll lose opportunities and stay in the back rows longer.

Make sure to spend some time every week reading industry trends and news so that you can keep up with the market.

In addition, consider attending webinars or marketing-related conferences — this will help ensure your skills remain honed.

3. Expand your reach

One of the most important solutions you should pay attention to as a marketer is to go beyond “bounds” and expand the ways in which your customers reach you by exploring new methods and channels;

Like making yourself an online store if you sell products to connect with your customers more closely and across all platforms

Or moving to influential marketing by exploiting some of the most powerful influencers or exploring email marketing campaigns.

The idea here is not only to find new channels but also to invest in them – you can’t expect results if you don’t make a real effort!

4. Measure your results consistently

One of the most important things that will enable you to evolve rapidly and that you have to do as a marketer is to measure your results.

By measuring your performance, you can determine what works and what doesn’t. This helps you focus on strategies that will yield the best returns. Plus, it allows you to quickly reset your plans or pivot when needed, and then you’ll always stay ahead of the curve.

5. Create an actionable plan

Whenever you make marketing decisions for the new year, it’s important to create a workable plan. Many people set ambitious goals they’ve never actually met or come up with specific steps to implement. To make sure your decisions will turn into reality, create a detailed action plan that outlines each step along the way from start to finish. This will give you something to go back to when you need motivation or guidance throughout the year.

6. Think through your own identity

Finally, one of the best solutions for marketers is to think in a way that has your own identity character, which your customers will definitely feel in a remarkable way.

Don’t try to repeat what others do just because you like it, you might like it because it’s honest and expresses them. Provide your “thoughts and beliefs” through the service or product for which you provide marketing.

And don’t be afraid to try something new – whether it’s a creative advertising campaign or a unique way to reach customers. The more creative and different your style, the more likely people are to care! And who knows? You may also find something that works better than traditional methods.

I promise you that by following these simple tips, any marketing entity can prepare itself for milestones in its future. So get out there and make it happen! good luck!

we wish you to enjoy all of those trips and let us know which one of them you love it! We’re here to help .

Remark’s owner and team decided to start re-marking our space and create an unparalleled galaxy in an uncrowded blue ocean and an unconquered space. From rediscovering new opportunities, relaunching new ideas, reinventing new concepts, all the way to rebranding existing businesses. Remark is redefining the meaning of marketing by integrating multiple marketing techniques with plenty of creative solutions to fit the vision of our clients.

Explore our exquisite services below:

• Full Branding Services:
  Remark gives your business all the appealing visuals and conceptual elements so that it can be a one-of-a-kind in the marketplace.
• Digital Marketing Services:
  Remark gives the perfect digital plan that gives your brand a boost from a thorough research, to the execution of the full digital strategy. Moreover, we will develop a super duper social media campaign with its creative concept, content creation and digital management.
• Media Production:
  Remark develops innovative concepts and produces original artistic videos. Our writers, directors, cinematographers will bring your vision to life.
• Web Development & Maintenance
  Remark develops websites and maintains them to ensure maximum efficiency to give your brand the perfect platform to introduce your products and services.
• Virtual & Augmented Reality
  Remark is always ahead and that is why technology is our game! From 3D modeling to full AR & VR projects’ execution, Remark will act as your bridge between the illusionary and real world.

Now and amidst a super crowded market, you can boom and your brand can shine bright and glow in a unique way with the right marketing tools. Remark has exactly what you are looking for. Remark can be your companion throughout your journey of giving your business and brand a boost!

Remark can help you get a tailored and personalized full marketing plan and strategy. Have a plan designed exclusively for you!

We can promise one thing and it is that: we will help you transform and REMARK your brand!

Let’s chat now and see how we can reach the top together and be ahead of others in the marketplace.

What do you personally think?

In this article, we will be tackling what you need to know about AI and its relationship with the marketing field. Keep on reading to know more.

Biggest AI example that we have been using the past few years is SIRI.

What is AI?

Artificial intelligence (AI) is simply a branch of computer science dealing with building smart machines and making it possible for machines to learn and imitate experience to be capable of performing tasks that humans do. It simply allows computers and machines to mimic the problem-solving and decision-making capabilities of the human mind.

AI includes advancements in machine learning, deep learning and natural language processing which are creating a massive difference in every sector of the tech industry. They can simply allow machines to take in new inputs and perform human-like tasks. Examples vary from chess-playing computers to self-driving cars.

Using such technologies, computers are wired to do specific tasks by processing large amounts of data and recognizing patterns in the data.

Why Did AI Boom Greatly Recently?

Actually, the term ‘artificial intelligence’ first appeared in 1956 exploring topics like problem solving and symbolic methods. However, AI boomed recently due to increased data volumes, advanced algorithms, and improvements in computing power and storage.

AI Marketing!
What is it?

AI marketing is a technique that uses technology with the goal of enhancing the customer journey and improving marketing campaigns’ return on investment (ROI).

Through using big data analytics, machine learning, and other methods, AI marketing studies deeply your target audience, gaining all the insights that might help in knowing all their touch points.

From email marketing to offering customer service, AI marketing can be used for content generation, PPC ads, and web design.

AI in The World of Digital Marketing

AI is proven to reduce the possibility of human error.
AI-powered chatbots are nowadays invading the internet.
They are software solutions using machine learning and NLP to mimic human conversation. This is not at all threatening, on the contrary, they can ideally benefit you and serve as a perfect customer support channel. With the help of the data collected through chatbots, content marketing decisions can be made right.

AI allows businesses to enhance their digital strategies, optimize their digital campaigns, and increase return on investment. Moreover, it can also help in automating email marketing campaigns, and in enhancing SEO marketing through detailed behavioral data. Cherry on top: AI can predict your audience’s behavior.

AI & Search Engines

Did you know that Google depends on AI to detect how the content and web pages will be ranked and appear? Also, one of the most booming AI search engines is YOU.
‘YOU’ uses AI to understand search queries, rank the results and translate the queries into different languages (including programming languages). It gathers and sums up information from all over the web and offers built-in apps, like Twitter, Youtube and other apps, that allow users to complete tasks without having to leave the results page. YOU launched an AI chatbot, ChatGPT, which can actually answer questions and hold a conversation. AI search engine users are increasing as time passes by.

Fact: Did you know that 50% of people who start using YOU as their default search engine continue to use it later?

Have you tried it yet?

AI & Content Marketing!

AI can curate and develop content so that it can be appealing enough to the right target audience.
AI is already automating content development. However, in the future AI can be a great help for writers developing initial drafts of content based on certain factors. Not only this, but also AI can help marketers develop a full content strategy.

Some bots can actually create content like Yahoo and Fox, as via AI they can cover the latest updates and news so fast.

The answer is NO!

AI can NOT replace humans fully in marketing. However, so many steps of the process will be automated which will ease the marketing for businesses and make it more efficient and less prone to mistakes.

The personal touch can not be replaced by AI and is surely still required to properly connect with your customers. Empathy, and compassion, are qualities that technology cannot yet replicate.

Still this personal contact can be backed by the power of AI to help you gain all the insights you might need about your audiences and their detailed data.

AI can actually automate repetitive and tedious tasks and analyze large amounts of data to give a comprehensive picture of your audience and brand.

Actually AI is now unlocking new marketing potential!

What do you think about AI in the marketing field after reading this article?

Stay tuned for more up-to-date entertaining facts.

وهذا ما يحدث للجميع أثناء كأس العالم FIFA فهو ليس مجرد حدث رياضي؛ بل ظاهرة عالمية ت تجاوز حب كرة القدم والروح الرياضية والقومية .

حدث يتكرر لمدة شهر واحد كل أربع سنوات، ينتبه إليه العالم بأكمله لمشاهدة 32 دولة تتنافس على الكأس الأكثر رواجًا في جميع الرياضات .

لذا تعُتبر البطولة منجما تسويقيا والشعوب جميعها تحت تأثير هذا الأفيون السحري مما يمنحك فرصة حقيقة لبدء )حملات تسويقية( تتعدى نسبة نجاحها ووصولها لفئة أكبر كل التوقعات، حيث تتهافت جميع العلامات التجارية لتنفق مليارات الدولارات لمجرد أن تربط نفسها بالحدث.

لأنني سأتحدث عن صناعة تُشبه الفيلم في مراحل تدرجها وظورها للنور
وهي “صناعة البودكاست” والذي أصبح في الآوانة الأخيرة قِبلة لجميع الشركات بشتى المجالات
للتسويق من خلاله كـ أداة فعالة ولها تأثير كبير وشعبي يعرف الجميع بشكل يقيني
أن لكل انطلاقة مؤثرة، تـاريخ كان يهمس ببدايات التغير الذي سيشهده العالم على يد هذه الانطلاقة.

قال كريميتسوس؛
ساعدت المدونات الصوتيّة الناس في الحوار في عالم كان فيه التفاعل بعيداً وساعدت الناس على التحدُّث عن الصحة النفسية وهذا بداية التغيُر الحقيقي للمجتمع بأكمله.

that may seem very exciting to most people!

As an example, let’s review one of the brands that everyone knows because it is one of the most famous companies in the real estate world: “SODIC”

It topped the headlines on all websites for the impressive jump in sales that occurred during the summer months in 2021 from 1.2 billion to 1.8 billion.

It simply could turn customers into your loyal fans who defend you as their favorite football team or into your mortal enemies! Everyone knows the power and brilliance of the real estate business in general in the minds of most investors around the world. And that the wealth of 90% of the worlds rich depends primarily on real estate! But what is the mysterious aura of this domain that makes it so difficult for most investors to succeed?

Some think that its difficulty lies in the fierce competition due to the presence of thousands of companies working hard in the same field, repeating the same words and presenting their offers in almost repeated ways, which makes everyone alike. However, you cannot know the truth from mere slogans!

But the influence and magical value of good content become obvious in an intense domain like real estate.

Brought to perfection content is what drives you to fly out of public streams, far from fabricated and exaggerating slogans without a real meaning!

The key is to find your tools to project your brand in a simple, true, close to everyone’s mind way without trying to be vulgar!

It may seem so simply shocking!!

The real secret behind this industry is to stop complicating things to look like physicists and philosophers! We do not need any complexity. Complexity has become vulgar and showy way more than it suffices the purpose. Instead, you can say what you want to say in ways that are closer to the familiar truism that depends primarily on realism and simplicity, which may make your followers eager to continue reading what you offer with endless passion.

1- Killing Marketing: How Innovative Businesses Are Turning Marketing Cost Into Profit, by Joe Pulizzi and Robert Rose

Two of the foremost voices in content marketing, Pulizzi and Rose have another hit with the follow-up to their 2011 classic, Managing Content Marketing. Playing off the perception that marketing is primarily a cost center, the authors suggest sending this discipline out to pasture — at least the less strategic, less insight-driven, less innovative version they now see — and restructuring it. “What if we completely flipped the idea of the marketing function on its head?” Pulizzi and Rose propose recognizing media and monetization trends, then turning the department into a clear-cut profit center.

2- Integrated Marketing Communications: Putting It Together & Making It Work, by Don E. Schultz, Stanley I. Tannenbaum, and Robert F. Lauterborn

“This book made a great impact on me early in my career. The author (and father of IMC) Don Schultz stresses that everything about a company can be copied (price, place, etc.) except for how we communicate as a company. I believe in this 100% and it was one of the reasons I was drawn to content marketing.”

3- The Practice of Management, by Peter Drucker

“A classic and must-read for ANYONE in marketing and sales. The lessons that Drucker had for us 60 years ago are still as relevant today.”

4- The Social Organism: A Radical Understanding of Social Media to Transform Your Business and Life, by Oliver Luckett and Michael J. Casey

Drawing from deep backgrounds in the field of technology, Luckett and Casey offer a scientific look at the world of social media and explain how these networks mimic the rules and functions of biological life. There is a chapter called “Cracking the Memetic Code,” which analyzes how viral ideas germinate and spread through social media. By better understanding the deeply interconnected nature of social media, and what it tells us about the human condition, marketers can formulate plans more intelligently.

5- Top of Mind: Use Content to Unleash Your Influence and Engage Those Who Matter To You, by John Hall

“So many of our judgments and decisions, from the strategic to the mundane, come down to the information we can call to our conscious minds in an instant,” argues Hall in the introduction to his book. “By ensuring that you are top of mind among the people in your networks making those important decisions, you position yourself for success.” Top of Mind explores the latter imperative deeply. You’ll learn how customers have changed, what you can do to build trust, and why transparency, likability, and consistency are cornerstones for sticking in people’s brains.

6- Powering Content: Building a Nonstop Content Marketing Machine, by Laura Busche

These days, content marketing isn’t the mystery it once was. Most business professionals have a solid understanding of what it is and why it’s essential. Yet, the strategic underpinning is still amiss in many organizations. A renowned branding expert, Busche dives into the practical considerations for effective content creation and management, offering examples and exercises to help you develop a sustainable marketing engine.

7- Crisis Ready: Building an Invincible Brand in an Uncertain World, by Melissa Agnes

In many cases, the things we’d least like to think about are the ones we ought to be thinking about most. In an age where marketers are increasingly wearing the hats of PR and crisis management, familiarity with the principles in this book is critical. Agnes doesn’t focus on reacting to negative events, but rather on becoming proactive so your business can anticipate rising threats, then handling them with resilience and poise as they arrive.

8- Brand Now: How to Stand Out in a Crowded, Distracted World, by Nick Westergaard

Branding changes almost as fast as we can write about it. A heralded brand strategist, Westergaard shares his thoughts on what it takes to capture attention and keep it at a time where doing so is more difficult than ever. Among the elements scrutinized in his latest work: giving your brand meaning and purpose, reinforcing with the right touchpoints, cultivating a sense of community, and more.

9- Permission Marketing: Turning Strangers into Friends and Friends into Customers, by Seth Godin

“This classic from Seth Godin was one of the first books to recast the role of marketing in the digital age. Instead of using these new tools to blast even more messages at an even louder volume, Godin teaches us to offer value upfront in exchange for permission. And with that permission, we can continue to build and deepen the relationship with our customers over time. I read this book early in my career when I was working for an educational publishing company, leading the transition from direct mail to internet marketing. I couldn’t imagine navigating today’s media shifts without it. With more networks and more noise, the lessons are as relevant as ever.”

10- Exactly What to Say: The Magic Words for Influence and Impact, by Phil M. Jones

“A powerful short read that helps you know exactly what to say when it matters most. The “magic words” that Phil M. Jones shares within this book can be directly applied to marketing messages to increase influence, action, and conversion.”

we wish you to enjoy all of those trips and let us know which one of them you love it! We’re here to help .

Building a brand is like building a house:
There are foundations, walls, windows and doors that need to be right in order for the entire structure to hold together. The same goes for your brand—there are several elements that need to be right in order for it to work.

The most important part of a successful brand is your name. A name should stand out from the crowd and stay fresh. The name of your product is what will make people remember you, and when they do, they will be able to find you on social media platforms as well as on other websites that promote products and services.

Trying to think up a good brand name is one of the hardest parts of launching a new product. It is much easier said than done, but if you put in enough time and effort, you might just come up with the perfect name for your product.

Names have a significant impact on the success of your brand. They are mainly the equivalent of a first impression when meeting someone new. It’s the first thing that people will see when they visit your website or read about you in the news, so it is important to ensure you give adequate thought to naming your new business.

A great name can help a business to become successful, but an inappropriate name can actually damage a business’ chances of being profitable. It needs to be memorable and easy to say, spell and understand. It also needs to ‘fit’, not only the brand but also its target market.

The main thing you need to think about is whether the name of your brand will help it to stand out within its sector or if it’s relevant to the brand or maybe the brand story.

Your target market may have an impact on the type of name that would be suitable for your business. For example, if you are targeting young adults you’d choose something that is fresh and trendy, while an older target audience would prefer something more explanatory and/or maybe a bit nostalgic.

When creating a new brand, there is no right or wrong way of coming up with a name, however, there are certain factors that should be taken into consideration when choosing a suitable one for your brand.

2. Short and catchy

In general, your brand name should be short, memorable, and easy to pronounce. It’s also a good idea to choose a name that is not too similar to existing brands in the same industry, as this may cause confusion among customers. 

3. Avoid made-up words

If your brand name is a made-up word, we’re going to assume it’s a startup. And if it’s a startup, we’re going to assume it will go out of business.

Avoid made-up words for your brand names. If you can’t say the name of your brand out loud without wincing, we won’t buy it.

We know that big companies sometimes use made-up words for their brands. And we know that successful startups sometimes use real words for their brands. We just don’t think we’ll be able to tell which is which. So avoid made-ups, especially if you’re a startup.

4. Make it simple to spell

Making your brand name easy to spell is another important step in building your brand. People are always using search engines to find businesses on the Internet and when they are searching for a business if they have trouble spelling the name of the business they can be easily turned away. If your business name is difficult to spell, you might lose half or more of your potential traffic from search engines and therefore lose sales. 

So make your brand name easy to spell. Pronunciations are less important than spellings; you can always tell customers how to pronounce a word if they don’t already know. Better to have the name be easy for them to type into their computer than easy for them to say out loud.

5. Focus on what you’re selling

You can’t just choose a random name and hope that everything falls into place. That process will only hurt you in the long run. 

The most common mistake is to focus too much on the product itself, and not enough on what you are selling. If you don’t understand why this is a mistake, think of Apple’s iPad. The physical object is a superior tablet computer, but the reason it was an enormous hit was that it was marketed as a device that would replace your laptop computer AND your television AND your telephone AND your camera AND your music player.

In other words: focus on what you are selling when choosing a brand name, but don’t worry too much about the actual product itself.

6. Brainstorm and ask people around you

Make sure you get as much feedback as possible before settling on your final name. Ask friends and family if they like it, ask experts like marketing or PR professionals and even ask complete strangers if they would use or buy your product based on the name you want to use.

At remark agency, we’ve helped clients choose names for new businesses and products. Looking to start up a new business or even thinking about a rebranding strategy. We’re here to help .

When it comes to work or job hunting, people often fill their CVs with their experiences, practical skills and interests, rushing to showcase their talents and expertise. Although practical skills are very important when you want to get a job, soft skills are what make or break your actual job experience, but mostly go unnoticed because people tend to think that they come naturally or can be acquired easily.

Today we hope to remind you of the importance of soft skills and the fact that you need to constantly work on yourself to develop and grow in the way you handle yourself, tough work situations and others.

Outside tasks and deadlines, creative and critical thinking are very important for having a good relationship with your co-workers and finding new ways to open opportunity doors for yourself. To hack into creative thinking, you need to throw yourself outside  your comfort zone -we realise it’s a bit cliche- but it’s true.

2. Work with a team and communicate well:

Work is not a place for the stubborn, angry and lone wolves. In order to have a happy, healthy work environment you need to be able to work with people in an effective and efficient manner. If you waste too much time on trivial arguments, how much work can you actually get done? Understand that you can’t always be right. Here are some tips to help you navigate your way with teams or for when you need to communicate your needs: listen well, think before you speak, don’t shoot down ideas, be willing to compromise and be a sponge. Being a sponge means that you need to get yourself ready to absorb opinions, ideas, requests etc. Another important aspect of team work is filtration; listen to all, but benefit from some, know what to take out of a conversation and what to leave out.

3. Good work ethic and voice of reason:

This is a tough one, we all think we are doing a good job almost all the time. In order to master the art of work ethic, you need to be able to be honest with yourself, being your own critic from the smallest to the biggest of things. Do you come on time? Get your tasks done in a timely manner? Do you keep your quality as consistent as possible? Do you help your coworkers? Etc. The answer to those questions does not have to be a 100% yes, but you need to keep a decent percentage. Work ethic is hard to teach, but people who have a strong work ethic possess certain qualities that include: Attentiveness, dedication, competitiveness, motivation, multitasking, punctuality and reliability. Make a checkpoint with yourself and see if you have any of those qualities, and if not, ask yourself how can I add this to my skill set?.

4. The art of leadership:

Leadership is such an important quality for seniors and juniors alike, because you never know when you will need to hold the centre-stage.

But being a leader is tricky business, because you need to walk the thin line between being bossy and being a leader. This is what researchers call “Gentle Leadership”. Also defined as “Not the exercise of power and authority, but rather the exertion of influence over the feelings, thoughts and actions of others”. Sounds pretty, but how? Some attributes of great leaders can be summed up in 11 Cs: Character, Charisma, Conscience, Convection, Courage, Communication, Compassion, Commitment, Consistency, Consideration and Contribution.

5. Be quick on your feet and adapt:

This is something everyone around you in the workplace will come to appreciate, because nobody likes that one person who whines about every single task and only sees the worst in everyday office mishaps.

Being able to adjust quickly and having the flexibility to work in different environments and under different circumstances is an invaluable asset in work, especially in fast moving digital industries, where something new is discovered everyday, with changes and updates happening day in and day out. Being able to adapt requires a personal skill set with curiosity at its centre.

Some related skills you can work on that will ultimately lead to maximum adaptability include: Self-management, Decision-making, Calmness, Optimism, Open-mindedness, Analysis, Self-confidence, Organisation and Self-motivation. Meaning that you don’t have to wait for the perfect circumstances to do your best work, instead you must learn to work with what you have and make the best out of it.

To conclude, we suggest you never lose sight of your soft skills and always try to find new ways to develop internally; as it will reflect on your work relations, work-life balance and highly improve your office experience and open new doors of opportunity and exposure for you. Whether you choose one and work on it or make tiny improvements in all 5 aspects, it’s definitely worth the effort!.

Community management is one of the major roles in advertising agencies, but it is sometimes overlooked in the digital field because other positions could be louder or busier. In this article, we will explore the hidden gems of community management and how you can explore the world of your target audience and walk in their shoes with ease.

User-generated content will  help your current consumers remain engaged with the brand, instead of falling into the trap of focusing too much on acquiring new customers and forgetting about those that already exist. Sparking individual interest will also add more value to your brand, which will increase consumer satisfaction, brand loyalty and advocacy.

2. Create your own community

If your brand targets a niche group of consumers, you can always use that to your advantage because creating a community out of your target audience will almost always work in your favor. In addition to empowering your target audience, making them feel heard and prioritized, creating a community will also help humanize your brand. 

Humanizing your brand will help you greatly when you need to change negative perceptions, address concerns, or even simply reinforcing your brand personality and tone of voice.

Another major benefit of creating a community of loyal customers is that it allows for creating a personal connection with your brand, helping your target audience link together through you, giving you higher brand resonance.

Creating a community can be achieved through a lot of ways, but our favorite is creating a closed group on social media where they could share stories, interact with and respond to each other and the brand. This creates an immediate sense of belonging and opens a door for your brand to listen in and gather more target audience insights (which is also a key role of community management).

3. Listen, respond and use the right words

This may seem like a common community management role. Which is true, but there are so many tips and tricks you can use to maximize the benefit of what may seem like a simple response.

For example, many brands have addressed legitimate concerns and used them to their advantage; handling customer anger in a way that will reflect positively on the brand. 

In addition to addressing concerns, smart brands also take every opportunity they get to toot their own horn and highlight positive feedback and use it to create engagement. 

The comments people leave you are essentially what helps you understand how your communication is affecting your target audience, what you need to say and what you need to stop doing. Giving you the greatest tool that brings your brand personality to life.

4. Look out for insights

Listening to your target audience is also very important, you never know when an insight will come to your rescue. 

The most successful campaigns are the ones that come from something someone noticed. As a community manager, you need to always keep your eyes opened for the little details that will end up creating remarkably effective campaigns!

In addition to giving you the “wow” factor that creates your campaigns, reporting regularly with results and insights will help you maintain your success or make the necessary adjustments you need to perfect your campaigns (or completely abort missions). 

Which is why we believe objectives come from insights. Reporting on-going campaigns will help you greatly when determining what your audience needs to see from you next. When you know what your audience expects, you design messages that are tailored to them, which will get you desired results depending on how good you are at listening to your target audience.

Community management is full of hidden gems that can bring any business closer to its target audience, giving them a sense that they are part of something bigger. We are always looking for ways to understand, relate to, and address our audience in ways that make sense to brands we manage. Never losing sight of our objectives.

First, our most valuable tip would be that you get out of your own head.

We recommend that you take a break, get up from your desk, and start engaging in random conversations with workmates or people outside the office. Ask about their day, listen to their anecdotes, laugh with them and just have a good time. But always remember to be ready, in the middle of conversation you may hear a phrase or a story that will spark your interest; take notes. Carry around a small notebook or even use your phone to write down interesting things you hear from people around you instantly. Doing this will accumulate later on and give you a bank of ideas to use for now and later. You will also stay aware throughout the day, with your mind trying to get you the idea you were looking for without getting too worked up about it.

The second thing you can do when you are literally at a loss of words is to take a dive into social media. Social media is magic when you need to see what people are currently talking about, the recent trends, social issues, or even brand complaints. You can learn a lot through watching; try to find links between what is happening now and what you need, or try to establish patterns. Is there something happening now that is similar to a previous event? Are there certain causes on the rise? How are people responding to trends?. Asking yourself those kinds of questions and finding the answers on social media give you insight on your target audiences’ reactions, what they will expect from your brand and will surely help stir the creative waters in your brain. Trust us, ideas can pop-out when you least expect them!.

If you can’t find inspiration from the real world, it’s time for Netflix. Watch a documentary, movie, series or stand up comedy. You can go with familiar favorites or something you’ve never watched before, but always remember to keep the previously mentioned notebook close by. You know where we’re going with this; it’s time to start taking notes again. If you hear a catchy phrase, watch an interesting scene, or an epic plot twist, write down where you found it and what you thought about it.

Look deeper into the creative structures and story lines, try to link your campaign to any interesting sequence or story you can find. You will be surprised how much fiction can link with reality.

All the previous methods were non-work related, and we are strong advocates for finding creativity in everyday life, because we all know googling “creative ideas for….” sucks out all the creativity out of everything. Once you see what someone else has done, you become fixated on their idea and try too hard to exceed expectations you put on yourself.

But if you need a faster, more direct industry-related method, you can opt for looking at campaigns executed for different industries, break them down yourself and read their existing analysis, see if you can identify what made them unique and catch their insights. If you need to, try to explore visually rich and creative platforms; take a behance trip, explore vimeos of your favorite industry directors, dip into youtube etc.

You can use all our 4 methods when you need to find creativity on slow days because we swear by it when we need an instant shift of mindset. Waking up our brains and helping the team get those creative juices flowing; which is all we need for ideas to start emerging out of the darkness.

Although our ways work when you find yourself stuck and in need of a quick creative fix, they work just as well (and even better) when you create a routine out of them!.

Using those techniques regularly will help ideas come easier to you when you’ve already fed your mind everyday with stories, ideas, incounters, and created a library inside your own head that will make invisible links to reality and spark ideas when you need them.

1-Interactivity is everything

Brands that speak to their target in a fun way that actually makes them want to respond always win. As the internet is getting more and more opinionated and vocal, interactivity will give your target audience the feeling that they are heard, appreciated and understood. 

Coming up with fun interactive content like trivias, giveaways, games, memes, polls etc. will not only reflect your brand personality well and give it a familiar humane side but more importantly, interactivity can also significantly increase user engagement and enjoyment, as well as increase the time users spend on your page and view your posts. 

Although this method has been around for a while and is one of the greatest advantages of the digital world, it has increased in popularity over the years due to the fact that it has proven to give incredible results in terms of user experience.

2- Be aware of what matters & be inclusive

We’ve established that people are passionate, vocal and opinionated when it comes to expressing their views on social media, they like brands that are also expressive. People support brands that have values, notice things that matter and speak up when a relevant issue surfaces. Make sure that your brand does not only keep up with fun trends, but you must also follow and address important worldwide issues such as the environment, human rights, political stands etc.

This will go to show that your brand cares about the bigger picture and that it is not deaf to the real world.

Another key related concept brands should adopt is inclusivity; showing acceptance, diversity and understanding.

Welcome representing different people that come from different backgrounds, lifestyles, circumstances etc. and say goodbye to old homogeneous approaches and one-size-fits-all content. People will appreciate diversity in your visuals, content and values.

3- Add more to your ads

In a time where ads are usually skipped or blocked, smart brands need to find a way to work around it. Instead of forcing ads on your target, you should find a new way to deliver your message that is easier to swallow.

Most brands now drift towards influencer marketing because it can give your audience all the information they need to know in an easy, fun storytelling approach. After all, who wouldn’t listen to their favorite internet icon?

Influencer ads are usually carried out in a variety of ways, including (most popularly) reviews on PR packages, collaborations, hands-on experience, takeovers etc. depending on your product or service and what you want to say; you just need to pick a format that is short, friendly and simple!
When done right, influencer marketing will help you catch and hold the attention of your target audience, increase traffic on your page and create awareness of your expected product or service experience as well as establish brand trust.
However, brands should always remain truthful to their customers.
Do not fall into the trap of overreaching and making promises you can’t keep, but instead make sure your brand quality is up to standard and is lined up with or even better than what your influencer advocates.

4- Easy = purchase

What makes digital advertising such a key tool in driving leads is because it is easy. You can view the product, click, and purchase within seconds.

Make sure that your pages are all optimized to give your customers easy-access to the product and the simplest possible steps for them to make a purchase.

In addition to easy-access and easy purchase, your platforms should have instant communication with your target audience; make use of chatbots, store features, feedback, visual or audio-visual product-representation etc. to make sure your consumers’ questions are answered quickly and in a variety of ways and that your target enjoys a user friendly experience.

Chatbots are particularly important because it allows customers to complete a purchase or ask about a product without interacting with actual people; which leads to less overall conversation duration, less error and a more efficient experience. Which is what we are all looking for; smooth purchase with minimum problems, doubts or regrets.

5- Personalization

We decided to go for a timeless familiar favorite to end our list, because it is still key in all successful digital advertising we see.

Because personalization has been around for a while, it has become what people expect to see from your brand. This means that people appreciate it when the content they see is based on previous interactions they had with the brand.

A key concept that comes hand in hand with personalization is segmentation. Instead of creating a large campaign that targets all your audience, break them down into little segments and create smaller campaigns that target each group individually. This way, your content will feel more personal to each segment, and you will be able to gather the right detailed insights of your buyer personas. Which will ultimately help you improve your content and targeted ads.

On point personalization is not easy to do, but it has its advantages. For instance, it will most definitely increase purchase (new and repeated) as well as boost your ROI and develop higher levels of consumer loyalty.