Returning from a much needed Eid vacation in the North Coast or any of Egypt’s coasts can be quite a shift, especially for young professionals. As you leave behind the laid-back Sahel lifestyle and step back into the fast-paced work environment, here are some practical tips to help you quickly adapt and make a smooth transition, particularly in the marketing agency world.

1- Embrace the Coffee Culture:

Leisurely sipping on refreshing beverages is a common sight on any beach. However, as you transition back to the office, it’s time to embrace the coffee culture that fuels productivity in the workplace. Say goodbye to the beachside drinks and say hello to the energizing aroma of freshly brewed coffee.

2- Re-establish a Routine:

During your vacation, routines may have taken a backseat. Now is the time to re-establish a consistent routine that aligns with your work schedule. Set your alarm, plan your daily tasks, and create a structured plan to optimize your productivity. A well-defined routine will help you regain your work rhythm effectively.

3- Shift Gears from Flip-Flops to Power Walks:

We get it, walking on the sandy shores of the North Coast is a far cry from navigating the office hallways. As you transition back, remember to bring that confident stride with you. Walk with purpose, embracing the newfound energy from your time in the sun. And as you navigate the office hallways, carry yourself with a newfound confidence that comes from your sun-kissed tan.

4- Maintain the Vacation State of Mind:

While it’s time to focus on work, don’t completely let go of that vacation state of mind. Channel your beach-induced relaxation by creating a soothing workspace. Add a touch of coastal inspiration, like a small seashell or a photo of a serene beach, to remind yourself of those blissful moments.

In the end, remember that a beach getaway is is just a weekend away. Keep that in mind as you face the workweek ahead. Stay motivated and look forward to the weekend when you can unwind and soak up the sun.

Let’s open our article with a sentence that many of us have been saying for many years “The world has become a small village!” Do you think it’s still just a village?
Maybe it turned into a small chamber now!

The huge technological advances that surround us in all directions and all areas pave, in a very small amount of time, many avenues for leapfrogging in the most profitable direction at the lowest cost and in the smartest way possible, by bypassing the traditional structure of businesses that used to rely on primitive elements.
Are you, as a seller or a buyer of products displayed in a specific place for a certain period, still coping with these outdated stereotyped ways and expecting a convenient profit out of it?
Perhaps in the past, you could manage without technology. However, now, in a time of unprecedented technological prosperity, the world has developed beyond these limited methods.
Nowadays, the country spends about 25 billion dollars on e-commerce. As Egypt is the second largest market in the Middle East.
The real start of the e-markets in Egypt was after Amazon, the second largest trademark in the world, entered the Egyptian market. As it created the competition to acquire electronic purchases and satisfy customers’ desires and attract them to online shopping.

1. Invokes emotional connection: when you reach your consumer on a vulnerable level, you make your messages both relatable and memorable
2. Creates differentiation: as stories humanize brands, this allows the consumer to easily distinguish you from other competitors
3. Higher message retention: attention-grabbing narratives intrigues consumers to share anything that falls under your brand’s product or service.
4. Cultivates brand community: as consumers become entangled in your narrative, a sense of community flourishes. Not to mention, the more you become unique, the stronger your community will trust you.

Have you ever wondered how branding started? What was the first practice of branding and how revolutionary has such a concept evolved till today? Well, we’ve gathered all the answers just for you. Branding is not just a part of your startup or business, It’s also not just a component in your marketing plan, it’s the base of it all. Without it, everything else would basically crumble.

In this article, you’ll discover what has historically started the root of branding, and how it evolved throughout the years while also giving you a few examples along the way. Let’s jump to it then!

This is what Louis Vuitton did by bringing Ronaldo & Messi Rivalry into a Sponsored advertisement. together:
Face to face with eyes pointing in the same direction. After many failed attempts by several big marketing companies.
Louis Vuitton today is one of the most famous international brands in fashion and the manufacture of leather products, shoes, and clothes, which is one of the best raw materials compared to other similar products.
Messi & Ronaldo talked about their close association with the brand through the use of bags when traveling
Giving the brand a touch of distinction that all fashion companies around the world long for.
This idea is considered a historic marketing campaign that no one will forget soon,
After its launch. and Within seconds, everyone was talking about it.
Here they are, Ronaldo & Messi making history again, not by achieving a great goal in a soccer game or getting an extra Ballon d’Or. but instead meeting each other for the first time ever in an advertising campaign!