10 Books Every Marketer Should Read in 2022
Finishing a good book is like returning “at once” from a very amusing trip! This’s a well-known feeling experienced by readers everywhere, as it’s usually followed by a surge of questions, assumptions, revisions to many beliefs, and observations of discoveries.
It’s a kind of pleasure that you can never get enough of. Therefore, we’ve made you a list of books on the philosophy of marketing in its classical and modern sense to be an essential part of your indispensable professional library.
1- Killing Marketing: How Innovative Businesses Are Turning Marketing Cost Into Profit, by Joe Pulizzi and Robert Rose
Two of the foremost voices in content marketing, Pulizzi and Rose have another hit with the follow-up to their 2011 classic, Managing Content Marketing. Playing off the perception that marketing is primarily a cost center, the authors suggest sending this discipline out to pasture — at least the less strategic, less insight-driven, less innovative version they now see — and restructuring it. “What if we completely flipped the idea of the marketing function on its head?” Pulizzi and Rose propose recognizing media and monetization trends, then turning the department into a clear-cut profit center.
2- Integrated Marketing Communications: Putting It Together & Making It Work, by Don E. Schultz, Stanley I. Tannenbaum, and Robert F. Lauterborn
“This book made a great impact on me early in my career. The author (and father of IMC) Don Schultz stresses that everything about a company can be copied (price, place, etc.) except for how we communicate as a company. I believe in this 100% and it was one of the reasons I was drawn to content marketing.”
3- The Practice of Management, by Peter Drucker
“A classic and must-read for ANYONE in marketing and sales. The lessons that Drucker had for us 60 years ago are still as relevant today.”
4- The Social Organism: A Radical Understanding of Social Media to Transform Your Business and Life, by Oliver Luckett and Michael J. Casey
Drawing from deep backgrounds in the field of technology, Luckett and Casey offer a scientific look at the world of social media and explain how these networks mimic the rules and functions of biological life. There is a chapter called “Cracking the Memetic Code,” which analyzes how viral ideas germinate and spread through social media. By better understanding the deeply interconnected nature of social media, and what it tells us about the human condition, marketers can formulate plans more intelligently.
5- Top of Mind: Use Content to Unleash Your Influence and Engage Those Who Matter To You, by John Hall
“So many of our judgments and decisions, from the strategic to the mundane, come down to the information we can call to our conscious minds in an instant,” argues Hall in the introduction to his book. “By ensuring that you are top of mind among the people in your networks making those important decisions, you position yourself for success.” Top of Mind explores the latter imperative deeply. You’ll learn how customers have changed, what you can do to build trust, and why transparency, likability, and consistency are cornerstones for sticking in people’s brains.
6- Powering Content: Building a Nonstop Content Marketing Machine, by Laura Busche
These days, content marketing isn’t the mystery it once was. Most business professionals have a solid understanding of what it is and why it’s essential. Yet, the strategic underpinning is still amiss in many organizations. A renowned branding expert, Busche dives into the practical considerations for effective content creation and management, offering examples and exercises to help you develop a sustainable marketing engine.
7- Crisis Ready: Building an Invincible Brand in an Uncertain World, by Melissa Agnes
In many cases, the things we’d least like to think about are the ones we ought to be thinking about most. In an age where marketers are increasingly wearing the hats of PR and crisis management, familiarity with the principles in this book is critical. Agnes doesn’t focus on reacting to negative events, but rather on becoming proactive so your business can anticipate rising threats, then handling them with resilience and poise as they arrive.
8- Brand Now: How to Stand Out in a Crowded, Distracted World, by Nick Westergaard
Branding changes almost as fast as we can write about it. A heralded brand strategist, Westergaard shares his thoughts on what it takes to capture attention and keep it at a time where doing so is more difficult than ever. Among the elements scrutinized in his latest work: giving your brand meaning and purpose, reinforcing with the right touchpoints, cultivating a sense of community, and more.
9- Permission Marketing: Turning Strangers into Friends and Friends into Customers, by Seth Godin
“This classic from Seth Godin was one of the first books to recast the role of marketing in the digital age. Instead of using these new tools to blast even more messages at an even louder volume, Godin teaches us to offer value upfront in exchange for permission. And with that permission, we can continue to build and deepen the relationship with our customers over time. I read this book early in my career when I was working for an educational publishing company, leading the transition from direct mail to internet marketing. I couldn’t imagine navigating today’s media shifts without it. With more networks and more noise, the lessons are as relevant as ever.”
10- Exactly What to Say: The Magic Words for Influence and Impact, by Phil M. Jones
“A powerful short read that helps you know exactly what to say when it matters most. The “magic words” that Phil M. Jones shares within this book can be directly applied to marketing messages to increase influence, action, and conversion.”
we wish you to enjoy all of those trips and let us know which one of them you love it! We’re here to help .
