Contrary to popular belief, we always seek what’s familiar!
The ‘content-making profession’ was always an instrumental value in all fields from the very outset, but it’s only in recent years that everyone has realized its value!
We love the familiar even if it’s not perfect. Utopian content usually loses its real value.
Idealism is not an obvious synonym for what people will like! We like more the words that express us, as we use them spontaneously every day! Not articles that are good at explaining the matter in a purely scientific way!
In addition, scientific theories and statistics are of no value if you do not find an appropriate way to convey them to their recipients. It all revolves around the way we express what we have achieved in terms of research and graphic analysis and how we feel about the thing we want to put on the market, and what happened behind the scenes of events
that may seem very exciting to most people!
As an example, let’s review one of the brands that everyone knows because it is one of the most famous companies in the real estate world: “SODIC”
It topped the headlines on all websites for the impressive jump in sales that occurred during the summer months in 2021 from 1.2 billion to 1.8 billion.
This jump, caused by economic and marketing elements, relied primarily on good content, as they used the word “belong” frequently over the years. That word moved people’s need to feel like they’re part of something big, and they’re not just clients being served! If you watch more than one of Sodik’s ads, you’ll notice that they rely mainly on two types of video content: either an attractive, idyllic, subtle description of the influence of nature on residential neighborhoods or the stories told by one of their beneficiaries, making it real and therefore easy to believe.
The way you’re going to bring it up is the turning point. Replacing a single word can completely divert your brand (for better or for worse).
It simply could turn customers into your loyal fans who defend you as their favorite football team or into your mortal enemies! Everyone knows the power and brilliance of the real estate business in general in the minds of most investors around the world. And that the wealth of 90% of the worlds rich depends primarily on real estate! But what is the mysterious aura of this domain that makes it so difficult for most investors to succeed?
Some think that its difficulty lies in the fierce competition due to the presence of thousands of companies working hard in the same field, repeating the same words and presenting their offers in almost repeated ways, which makes everyone alike. However, you cannot know the truth from mere slogans!
But the influence and magical value of good content become obvious in an intense domain like real estate.
Brought to perfection content is what drives you to fly out of public streams, far from fabricated and exaggerating slogans without a real meaning!
The key is to find your tools to project your brand in a simple, true, close to everyone’s mind way without trying to be vulgar!
It may seem so simply shocking!!
The real secret behind this industry is to stop complicating things to look like physicists and philosophers! We do not need any complexity. Complexity has become vulgar and showy way more than it suffices the purpose. Instead, you can say what you want to say in ways that are closer to the familiar truism that depends primarily on realism and simplicity, which may make your followers eager to continue reading what you offer with endless passion.
