Where did the idea of planning for the new year come from?
The Romans named the first month of the New Year “January”, a metaphor for the name of the god of entrances and beginnings, Janus, pointing out that this month is a new opening and a gateway to a new year. The same month is called “the second Canon” in the Levant, derived from the Syriac language, meaning “be”, i.e. solidity, consistency, and stability, which is taken from the tradition of the farmers in that area to stay still and wait before they set out to plant and prepare for the harvest.
Despite the divergence in human beings, their thoughts, and civilizations, most human civilizations saw in January a new beginning that prepares them for what will come in the upcoming months, compensating for all the hardships they have been through, and increasing their success, stability, and prosperity.
Individuals usually tend to divide their lives as if it were a drama series or a movie, so they get excited about the New Year to start quitting smoking, exercising sports, or other actions they can start at any time.
Thus, every year, humans used to make promises to change themselves and seek happiness and stability, until it became a traditional custom that transcended cultural, religious, and geographical boundaries.
Why is it important to draw up new year’s plans?
Looking at the date of the first month of each year, one can only observe that it seems a very appropriate time to start over, advance our ambitions, and change habits that we don’t want to have in our lives anymore.
In other words, beginnings provide a powerful psychological motivation for individuals to begin to achieve important goals and develop new plans, by passing past mistakes and obstacles, and being ready to bear more responsibility for the decisions they intend to make, known as the Fresh-Start Effect, which is the impulse of individuals to make decisions and plans after an important event or history.
And in light of the economic crises weighing on everyone equally, the importance of new year plans has crystallized.
Let`s partake in a marketer`s view of our world, preparing together and putting before us some decisions that will certainly make 2023 a better year!
The start of the new year is always an exciting time of possibilities —
So why don`t we take advantage of this by setting some goals for ourselves as marketers?
Whether you’re an experienced professional or just starting out, there are a lot of creative ways to make your marketing more effective this year.
Set goals to suit changes
The most important step in a successful marketing campaign is to set clear goals and follow up on progress towards those goals by creating more than one plan to accommodate any changes that may occur in the market following any economic changes.
Because without understanding what you want to achieve and adapting to what’s happening around you, you’re not going to be able to measure success or make meaningful changes.
To get the most out of your marketing in 2023, set SMART goals for yourself and be flexible at a regular rhythm so you can adjust the path if needed.
1. Create smart content that is close to your audience Content marketing is one of the most powerful tools in a marketing entity’s toolkit, but it is only effective if it resonates with and has a profound impact on your audience.
Make sure all of your content is attractive and engaging, and think of ways you can stand out from other marketers in your industry to impress and surprise your customer.
High-quality content helps build trust with customers and improve your online presence — both are essential in today’s competitive landscape.
Take your time researching and getting to know better the target population this year – what do they like? What do they need? How do you use content to meet those needs? Once you understand whom you’re talking to, create content that directly addresses them and their needs
Then you’ll simply get to your destination!
2. Stay Informed
The rhythm of the digital landscape is very fast – if you’re not constantly aware of marketing indicators and news, you’ll lose opportunities and stay in the back rows longer.
Make sure to spend some time every week reading industry trends and news so that you can keep up with the market.
In addition, consider attending webinars or marketing-related conferences — this will help ensure your skills remain honed.
3. Expand your reach
One of the most important solutions you should pay attention to as a marketer is to go beyond “bounds” and expand the ways in which your customers reach you by exploring new methods and channels;
Like making yourself an online store if you sell products to connect with your customers more closely and across all platforms
Or moving to influential marketing by exploiting some of the most powerful influencers or exploring email marketing campaigns.
The idea here is not only to find new channels but also to invest in them – you can’t expect results if you don’t make a real effort!
4. Measure your results consistently
One of the most important things that will enable you to evolve rapidly and that you have to do as a marketer is to measure your results.
By measuring your performance, you can determine what works and what doesn’t. This helps you focus on strategies that will yield the best returns. Plus, it allows you to quickly reset your plans or pivot when needed, and then you’ll always stay ahead of the curve.
5. Create an actionable plan
Whenever you make marketing decisions for the new year, it’s important to create a workable plan. Many people set ambitious goals they’ve never actually met or come up with specific steps to implement. To make sure your decisions will turn into reality, create a detailed action plan that outlines each step along the way from start to finish. This will give you something to go back to when you need motivation or guidance throughout the year.
6. Think through your own identity
Finally, one of the best solutions for marketers is to think in a way that has your own identity character, which your customers will definitely feel in a remarkable way.
Don’t try to repeat what others do just because you like it, you might like it because it’s honest and expresses them. Provide your “thoughts and beliefs” through the service or product for which you provide marketing.
And don’t be afraid to try something new – whether it’s a creative advertising campaign or a unique way to reach customers. The more creative and different your style, the more likely people are to care! And who knows? You may also find something that works better than traditional methods.
I promise you that by following these simple tips, any marketing entity can prepare itself for milestones in its future. So get out there and make it happen! good luck!
we wish you to enjoy all of those trips and let us know which one of them you love it! We’re here to help .
