Author: Remark

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Do marketers have brains?

(The relationship between Aristotle and marketing)
In his article, Levitt showed that the failure of marketers to define the scope of their companies’ work leads to their decline and sometimes…to their complete collapse. He also sets us a question to ask ourselves whenever we sense our marketing nearsighted focus:

What business are we in?
This question can rid us of this ‘myopia’ because it frees us from the constraints of daily productivity. Ask yourself, how will you think about the company’s evolution during the next five years while you are busy with the results of Facebook ads, designing the new website, and forming quarterly performance reports?!
When your mind is free from everyday preoccupations, you can think of strategic matters, which by their nature tend to be abstract and thoughtful, as if they were philosophy.
In terms of philosophy, do you know that some describe Aristotle as the first marketer? It’s my point-blank opinion as well.
The man was a philosopher who mastered the arts of language and logic. But most importantly, he was able to understand the audience he was addressing and accordingly had a great ability to persuade.

Aristotle divided the stages of persuasion into three:

● Ethos.
● Pathos.
● Logos.
He believed that it’s crucial to highlight the principles that will raise the status of your business to the audience, and then use emotion and logical reasoning to acquire their hearts and minds.
The philosopher Mortimer Adler followed the above-mentioned method to sell a huge number of The Great Books of The Western World. He achieved a conversion rate of 25%!
Moreover, Andy Malson praises this method in his book {Persuasive Copywriting}, explaining how the modern marketer can use it.
What is remarkable about Aristotle and his marketing relationship is that he used to perform the basic stages of marketing: analyzing the situation, getting to know the audiences well, and then communicating in the best suitable way for each of them.
You should be able now to see and acknowledge the substantial bond between marketing and philosophy.
If you thought that philosophy is not part of marketing, think with an impartial viewpoint and consider the most successful companies and you’ll see that behind their success is a deep philosophy upon which the entire company builds all its activities.
Every successful company spends most of its time creating its own internal culture to help its employees and partners succeed. Each of these companies states its own vision regarding the entire business.
“That’s our way of doing this and that.” “This is what we believe in, and that is our position on this.” Behind every successful company are fine minds. Marketing is the department that needs deep thinking and philosophy the most.
To test this idea, you can simply make a list of marketer authors you follow and then ask yourself; “Why do I follow them?” You’ll discover that you follow them because they let you know what’s their vision and purpose.
Do you read Kotler because he tells you how to reduce the cost of social media ads?
Or read to Seth Godin because he gives you free email marketing templates?
Of course not!

The relationship between marketing and number 3

Marketing answers 3 basic questions:

1- Where are we now?
2- Where do we want to be?
3- How do we get there?

Marketing also has 3 main stages:
1- Situation analysis
2- Develop a strategy
3- Choosing the right tactic to achieve the strategy

More 3 to come. In marketing, we also have STP which stands for segmentation, targeting, and positioning. This trilogy is the beating heart of the marketing plan. Usually, the segmentation and targeting phases take place before engaging in any strategic work. Then, positioning can be applied.
So, there are a lot of triples in marketing.

This indicates – although not certain –that marketing thinking goes through 3 stages:
1- Correct analysis and understanding of reality
2- Choosing the best destination based on our vision of reality
3- Reach that destination using the right tactic

What is interesting about what was mentioned is that the first two stages require patience and deep thought to achieve the best possible results. However, most companies are looking for someone to achieve only number 3: a mixture of marketing tactics that has nothing to do with the company’s vision – if any was found- nor its goals or its position in the market in which it competes.

Therefore, we can read 90% of marketing job ads like this:
“We are looking for an online marketer who can attract many customers from various marketing channels. Which clients? We don’t know. But who cares! We hire you to help us attract thousands of them. We also do not know our position in the market nor how competitive we are compared to others. You may not like this. But we’re sure you’d like the following;
Flexible working hours
FIFA 22 tournament every month
Very competitive salaries
Great staff

Apply now and join us on our journey to a place we don’t know. We hope you have a pleasant trip!”

Choose one photo only
Watch out! Templates are Poisoned!

The marketer may feel the need for a clear strategy. But he doesn’t know how to work on one. So, what does he do? He searches online: “Free Marketing Strategy Template” and then fills in the template proud of himself and that, unlike other marketers, he worked out a strategy before he implemented the tactic.

Unfortunately, it is not that easy. Marketing strategy is not empty boxes in a template that we fill out. Rather, they are actions that the marketer chooses to carry out by the company because he believes that these actions will bring the company the aspired success and gain.

And those choices are not exam answers. There is no right or wrong answer in strategy making. But there is an appropriate choice for the company’s vision, purpose, and capabilities. So that the marketer can do so, he must have some characteristics.

Mark Ritson, a brand consultant and former marketing professor in Australia and Britain, has chosen 12 qualities that a good marketer should have:
● Empathy
● Curiosity
● Big picture
● Comfort with imprecision
● Making time
● Thinking long-term
● Short-time money maker
● Choicefulness
● Simplifying things
● Managing creativity
● Rule breaking
● Learning and adapting

These qualities will be reflected in your work on any strategy. Starting with your analysis of the external reality and your understanding of the circumstances of your clients and your company, and through choosing long-term and short-term goals and simplifying your strategy for others.

As you now know marketing is broader than we thought. There are different influencers as well than the ones we follow. If you take all your information from Neil Patel and HubSpot, you are doing yourself a disservice.

Let me tell you about 10 people who influenced me in the past years. You can follow them as a starting point, and then try to read for more and more marketing scientists:
Mark Ritson
Byron Sharp
Jenni Romaniuk
Tom Roach
Les Bennett
Grace Kate
Roger Martin
James Hankins
GB Castle
Colin Lewis

From my perspective, the most important solution to marketing problems is to change and develop our minds. You know you’re on the right path when you begin to understand marketing in its full image. Rather, I would argue that this is the first step on your way to providing highly professional marketing services.

Live Streaming & Video-based Content

According to research, the live streaming industry is expected to climb from
$70 billion in 2021 to almost $224 billion in 2028! Also, did you know that nearly 63% of people ages 18–34 watch live streaming content on a regular basis according to Statista?
Video content is crucial for your marketing and social media in particular whether it is live or not, it is a must have! From TikToks to Instagram reels, short videos are trending and proven to have an incredible effect on engagement and brand awareness especially amongst millennials and Gen Z. Moreover, if video content is paired with influencer marketing that can have crazy results on your business sales.

2.User Generated Content

User generated content (UGC) is any form of content created and shared by the consumers based on their experiences, opinions, ideas, or feedback. User-generated content include but are not limited to customer

reviews, testimonials, social media posts, blog posts and others. UGC is the new word-of-mouth marketing. This content is original and can have a great influence on your business whether it is saying something positive or negative about your brand. You need to keep an open eye on your customers’ conversations and feedback on social media.
This can boost trust, authenticity and of course sales. People trust what other people say so you have to try to keep your people saying positive things about your brand.

3.User experience across devices

Well, slow websites or hard applications interfaces can be a real deal breaker with your customers!
So, yes, user experience, or UX is crucial. With everything in the world happening at great speed and ease, customers are waiting for a super easy experience and fast solutions for their problems. If you are not serving this, you will definitely be behind. Good website and app designs can encourage potential and existing customers to be loyal ones!
Remember this, your website (and/or app) is your most valuable marketing asset.
What you need to do is keep your layout simple and your landing page uncomplicated, and have an easy-to-use navigation. Use your brand colors, use appealing visuals and video content.
Most importantly, make sure your web/app design is responsive, meaning it is mobile-friendly. Everyone is checking things now on their phone.

4.Voice Search Optimization

Some years ago, it was purely science fiction to talk to robot assistants daily. Now you can ask Siri or Alexa whatever and they answer instantly. Moreover, voice search is now a very important search engine optimization (SEO) tool. It is a set of SEO techniques that can help you get your content to appear in voice search results. It is all about answering common verbal queries in your content so that you can get your page to appear to users in the voice search results. This can help ease your users experience and can help you promote a good image for your brand and it surely gives you an edge on your competitors.

5.Interactive Content

Some fun can never go wrong! Because who doesn’t love to have fun anyways?
This is surely a great way of getting way more attention and letting people have an emotional connection with your brand. Interactive content is all about a dynamic, two-way experience. Get your customers involved with your brand, let them have fun, let them laugh, engage them, don’t always let them feel like you are trying to sell something for them. Instead offer them events, games, quizzes, interactive videos and more. You can even provide information about your brand through memes!
This will surely lead to a higher engagement rate, and it can help you gather more data about your consumers which can be super beneficial for you later on. Also, this can improve your brand loyalty by spreading a good word-of-mouth.

Following these trends can help you stay ahead of your competition in the market by having your customers happy and satisfied. Also, you’ve got to keep in mind that the marketing field is changing drastically and you have to always be
up-to-date. Listen to what your customers are saying on all social media and keep an eye for what you can amend to provide better services and products.

Remark is here to let you know the newest trends and help you get the best results from your marketing activities.

Marketing companies have contributed significantly to the growth of e-commerce in Egypt, exceeding 100 billion pounds in 2021. With the continued role of these companies, this type of trade will reach $1.2 trillion globally by 2025.

In Egypt, e-commerce volume has also grown significantly since the beginning of the coronavirus crisis, totaling about $25 billion. Credit card purchases and prepayments jumped from $3.6 billion to $4.9 billion last year, which were made only through online platforms and prepaid other than cash payments after receipt.

Why is Egypt second in the Middle East?

In 2021, Egypt’s e-commerce reached $4.9 billion following the coronavirus crisis. Before the pandemic, the volume of online goods trading was $3.6 billion. Egypt ranks second in terms of the volume and value of e-commerce in North Africa and the Middle East.
For several reasons, e-shops have become the first and most reliable business window:
The importance of e-commerce is to keep pace with technology breakthroughs and create new business opportunities for you to improve your product and keep your customers keen on it which will drive up the profitable return on your investment.

E-commerce can help you through the following;
1-Reach new local and global markets, Imagine the following;

If the latest Apple phone pops up right now and you want to buy it, and when you asked for it in your country, you were told that the phone’s going to arrive in a month, what would you do?
You only have two options: you’ll wait for a month or buy it online through Amazon or Souq, and the second one is the closest to you!
The e-Store allows you to offer your products in new markets whether it’s local or global, not restricted by a certain age group, or limited by being in a certain place, you can pump your products all over the world at any time!

2-Easy to find, view, and access

The e-Store allows you to easily access your services and products and makes it easy to view your products better and more attractive to every customer, making it easier to sell your products.

3-Save time and effort

E-shops save a lot of time and effort for the user, the user can purchase any product or service at any time without looking at work schedules, unlike traditional stores that are limited by specific work schedules to which it is committed.

4-More comfortable and secure means of payment

The e-Store lets you pay more efficiently in more than one way (credit cards, various bank accounts), making it easier for your customers to purchase!

5-Buying from anywhere around the world

One of the advantages of an e-store is that it allows the user to buy or sell from any area in the world, making it a very small room, but the store has to have delivery access to the country where the user is, and some stores allow the customer to book a product or a commodity, and also notify the users of any product available so they can buy it.

6-Easy access to your customers

Multiple e-shopping sites have delivered advanced tools and algorithms that can easily and quickly reach users through personalized advertising of needed goods, increasing demand and increasing store sales and profitability.

7-Learn about what consumers think about your products.

Part of the properties of a store is to show what’s called a “user or visitor review,” whereby the customer assesses the product they purchased through the store, as well as the level of service provided by site managers, which effectively influences the visitor’s shopping process through the store because you’re tracking feedback and working on continuous development.

8-Anticipate your business needs

With the customer’s purchase history within the e-Store, and based on the latest technology on which the AI system relies, the Store can offer some suggestions for certain types of goods that the customer accepts and constantly buys.

All of these reasons and more help you make the right decision to own your e-shop to offer all of your services and easily access your customers without restrictions.

All you have to do is start making the right decision to build your electronic store through us and it’ll be ready in a few minutes.

Leave a comment, question, or experience that you would like to share with us.

Transitioning from the Beach to the Office

Returning from a much needed Eid vacation in the North Coast or any of Egypt’s coasts can be quite a shift, especially for young professionals. As you leave behind the laid-back Sahel lifestyle and step back into the fast-paced work environment, here are some practical tips to help you quickly adapt and make a smooth transition, particularly in the marketing agency world.

1- Embrace the Coffee Culture:

Leisurely sipping on refreshing beverages is a common sight on any beach. However, as you transition back to the office, it’s time to embrace the coffee culture that fuels productivity in the workplace. Say goodbye to the beachside drinks and say hello to the energizing aroma of freshly brewed coffee.

2- Re-establish a Routine:

During your vacation, routines may have taken a backseat. Now is the time to re-establish a consistent routine that aligns with your work schedule. Set your alarm, plan your daily tasks, and create a structured plan to optimize your productivity. A well-defined routine will help you regain your work rhythm effectively.

3- Shift Gears from Flip-Flops to Power Walks:

We get it, walking on the sandy shores of the North Coast is a far cry from navigating the office hallways. As you transition back, remember to bring that confident stride with you. Walk with purpose, embracing the newfound energy from your time in the sun. And as you navigate the office hallways, carry yourself with a newfound confidence that comes from your sun-kissed tan.

4- Maintain the Vacation State of Mind:

While it’s time to focus on work, don’t completely let go of that vacation state of mind. Channel your beach-induced relaxation by creating a soothing workspace. Add a touch of coastal inspiration, like a small seashell or a photo of a serene beach, to remind yourself of those blissful moments.

In the end, remember that a beach getaway is is just a weekend away. Keep that in mind as you face the workweek ahead. Stay motivated and look forward to the weekend when you can unwind and soak up the sun.

we wish you to enjoy all of those trips and let us know which one of them you love it! We’re here to help .

If you’re reading this, it’s not too late.

The world of marketing is evolving at a staggering pace, and the opportunities it presents are simply remarkable. Today, we explore an exciting prediction that holds immense potential for both Egyptian marketing agencies and European/American companies: the rise of global collaborations in digital and social media marketing.
In this fast-paced era, businesses of all sizes recognize the vital role that digital marketing plays in their success. As European and American companies seek to expand their reach and engage with diverse markets, they should start turning their attention to emerging powerhouses such as Egypt. Why? The answer lies in a compelling combination of high-quality work and cost-effectiveness.

Enter Remark Advertising Agency, an AI-enabled Digital marketing agency keen to delivering exceptional results. We see an opportunity that all agencies must grasp, enabling European and American companies to tap into the wealth of talent and creativity in Egypt. The advantages are two-fold: the remarkable quality of work and the financial benefits reaped by both sides.

By embracing this incredible opportunity, European and American companies gain access to a fresh perspective on content creation and marketing strategies. The fusion of cultures and ideas yields a vibrant blend that sets them apart in a saturated market. Think about the possibilities when the European flair for innovation intertwines with the Egyptian knack for creativity and out-of-the-box thinking.

The cost-effectiveness of partnering with Egyptian agencies cannot be overlooked. In an era where the Egyptian Pound has a favorable exchange rate, making it advantageous for international companies and where every marketing dollar counts, collaborating with Remark Advertising and other Egyptian agencies allows companies to allocate their resources strategically. This, in turn, paves the way for more ambitious marketing campaigns, improved brand visibility, and ultimately, greater ROI.

Our opinion? Don’t let this prediction slip through your fingers. Embrace the boundless future of digital marketing and seize the opportunity that lies before you. Witness the remarkable growth that comes from uniting diverse talents, fresh perspectives, and unwavering ambition.

The stage is set, the partnerships are waiting to be forged, and the future is brighter than ever. Are you ready to embrace the global collaborative revolution in digital marketing?

we wish you to enjoy all of those trips and let us know which one of them you love it! We’re here to help .

 Advertising and Marketing

1.Live Streaming & Video-based Content

According to research, the live streaming industry is expected to climb from
$70 billion in 2021 to almost $224 billion in 2028! Also, did you know that nearly 63% of people ages 18–34 watch live streaming content on a regular basis according to Statista?

Video content is crucial for your marketing and social media in particular whether it is live or not, it is a must have! From TikToks to Instagram reels, short videos are trending and proven to have an incredible effect on engagement and brand awareness especially amongst millennials and Gen Z. Moreover, if video content is paired with influencer marketing that can have crazy results on your business sales.

2.User Generated Content

User generated content (UGC) is any form of content created and shared by the consumers based on their experiences, opinions, ideas, or feedback. User-generated content include but are not limited to customer

reviews, testimonials, social media posts, blog posts and others. UGC is the new word-of-mouth marketing. This content is original and can have a great influence on your business whether it is saying something positive or negative about your brand. You need to keep an open eye on your customers’ conversations and feedback on social media.
This can boost trust, authenticity and of course sales. People trust what other people say so you have to try to keep your people saying positive things about your brand.

3.User experience across devices

Well, slow websites or hard applications interfaces can be a real deal breaker with your customers!
So, yes, user experience, or UX is crucial. With everything in the world happening at great speed and ease, customers are waiting for a super easy experience and fast solutions for their problems. If you are not serving this, you will definitely be behind. Good website and app designs can encourage potential and existing customers to be loyal ones!
Remember this, your website (and/or app) is your most valuable marketing asset.
What you need to do is keep your layout simple and your landing page uncomplicated, and have an easy-to-use navigation. Use your brand colors, use appealing visuals and video content.
Most importantly, make sure your web/app design is responsive, meaning it is mobile-friendly. Everyone is checking things now on their phone.

4.Voice Search Optimization

Some years ago, it was purely science fiction to talk to robot assistants daily. Now you can ask Siri or Alexa whatever and they answer instantly. Moreover, voice search is now a very important search engine optimization (SEO) tool. It is a set of SEO techniques that can help you get your content to appear in voice search results. It is all about answering common verbal queries in your content so that you can get your page to appear to users in the voice search results. This can help ease your users experience and can help you promote a good image for your brand and it surely gives you an edge on your competitors.

5.Interactive Content

Some fun can never go wrong! Because who doesn’t love to have fun anyways?
This is surely a great way of getting way more attention and letting people have an emotional connection with your brand. Interactive content is all about a dynamic, two-way experience. Get your customers involved with your brand, let them have fun, let them laugh, engage them, don’t always let them feel like you are trying to sell something for them. Instead offer them events, games, quizzes, interactive videos and more. You can even provide information about your brand through memes!
This will surely lead to a higher engagement rate, and it can help you gather more data about your consumers which can be super beneficial for you later on. Also, this can improve your brand loyalty by spreading a good word-of-mouth.

Following these trends can help you stay ahead of your competition in the market by having your customers happy and satisfied. Also, you’ve got to keep in mind that the marketing field is changing drastically and you have to always be
up-to-date. Listen to what your customers are saying on all social media and keep an eye for what you can amend to provide better services and products.

Remark is here to let you know the newest trends and help you get the best results from your marketing activities.

4. Measure your results consistently

One of the most important things that will enable you to evolve rapidly and that you have to do as a marketer is to measure your results.

By measuring your performance, you can determine what works and what doesn’t. This helps you focus on strategies that will yield the best returns. Plus, it allows you to quickly reset your plans or pivot when needed, and then you’ll always stay ahead of the curve.

5. Create an actionable plan

Whenever you make marketing decisions for the new year, it’s important to create a workable plan. Many people set ambitious goals they’ve never actually met or come up with specific steps to implement. To make sure your decisions will turn into reality, create a detailed action plan that outlines each step along the way from start to finish. This will give you something to go back to when you need motivation or guidance throughout the year.

Despite the divergence in human beings, their thoughts, and civilizations, most human civilizations saw in January a new beginning that prepares them for what will come in the upcoming months, compensating for all the hardships they have been through, and increasing their success, stability, and prosperity.

Individuals usually tend to divide their lives as if it were a drama series or a movie, so they get excited about the New Year to start quitting smoking, exercising sports, or other actions they can start at any time.

Thus, every year, humans used to make promises to change themselves and seek happiness and stability, until it became a traditional custom that transcended cultural, religious, and geographical boundaries.

Why is it important to draw up new year’s plans?

Looking at the date of the first month of each year, one can only observe that it seems a very appropriate time to start over, advance our ambitions, and change habits that we don’t want to have in our lives anymore.

In other words, beginnings provide a powerful psychological motivation for individuals to begin to achieve important goals and develop new plans, by passing past mistakes and obstacles, and being ready to bear more responsibility for the decisions they intend to make, known as the Fresh-Start Effect, which is the impulse of individuals to make decisions and plans after an important event or history.

And in light of the economic crises weighing on everyone equally, the importance of new year plans has crystallized.

Let`s partake in a marketer`s view of our world, preparing together and putting before us some decisions that will certainly make 2023 a better year!

The start of the new year is always an exciting time of possibilities —

So why don`t we take advantage of this by setting some goals for ourselves as marketers?

Whether you’re an experienced professional or just starting out, there are a lot of creative ways to make your marketing more effective this year.

Set goals to suit changes

The most important step in a successful marketing campaign is to set clear goals and follow up on progress towards those goals by creating more than one plan to accommodate any changes that may occur in the market following any economic changes.

Because without understanding what you want to achieve and adapting to what’s happening around you, you’re not going to be able to measure success or make meaningful changes.

To get the most out of your marketing in 2023, set SMART goals for yourself and be flexible at a regular rhythm so you can adjust the path if needed.

1. Create smart content that is close to your audience Content marketing is one of the most powerful tools in a marketing entity’s toolkit, but it is only effective if it resonates with and has a profound impact on your audience.

Make sure all of your content is attractive and engaging, and think of ways you can stand out from other marketers in your industry to impress and surprise your customer.

High-quality content helps build trust with customers and improve your online presence — both are essential in today’s competitive landscape.

Take your time researching and getting to know better the target population this year – what do they like? What do they need? How do you use content to meet those needs? Once you understand whom you’re talking to, create content that directly addresses them and their needs

Then you’ll simply get to your destination!

2. Stay Informed

The rhythm of the digital landscape is very fast – if you’re not constantly aware of marketing indicators and news, you’ll lose opportunities and stay in the back rows longer.

Make sure to spend some time every week reading industry trends and news so that you can keep up with the market.

In addition, consider attending webinars or marketing-related conferences — this will help ensure your skills remain honed.

3. Expand your reach

One of the most important solutions you should pay attention to as a marketer is to go beyond “bounds” and expand the ways in which your customers reach you by exploring new methods and channels;

Like making yourself an online store if you sell products to connect with your customers more closely and across all platforms

Or moving to influential marketing by exploiting some of the most powerful influencers or exploring email marketing campaigns.

The idea here is not only to find new channels but also to invest in them – you can’t expect results if you don’t make a real effort!

4. Measure your results consistently

One of the most important things that will enable you to evolve rapidly and that you have to do as a marketer is to measure your results.

By measuring your performance, you can determine what works and what doesn’t. This helps you focus on strategies that will yield the best returns. Plus, it allows you to quickly reset your plans or pivot when needed, and then you’ll always stay ahead of the curve.

5. Create an actionable plan

Whenever you make marketing decisions for the new year, it’s important to create a workable plan. Many people set ambitious goals they’ve never actually met or come up with specific steps to implement. To make sure your decisions will turn into reality, create a detailed action plan that outlines each step along the way from start to finish. This will give you something to go back to when you need motivation or guidance throughout the year.

6. Think through your own identity

Finally, one of the best solutions for marketers is to think in a way that has your own identity character, which your customers will definitely feel in a remarkable way.

Don’t try to repeat what others do just because you like it, you might like it because it’s honest and expresses them. Provide your “thoughts and beliefs” through the service or product for which you provide marketing.

And don’t be afraid to try something new – whether it’s a creative advertising campaign or a unique way to reach customers. The more creative and different your style, the more likely people are to care! And who knows? You may also find something that works better than traditional methods.

I promise you that by following these simple tips, any marketing entity can prepare itself for milestones in its future. So get out there and make it happen! good luck!

we wish you to enjoy all of those trips and let us know which one of them you love it! We’re here to help .